Unleashing the “Snoball” Effect of Charitable Social Giving

As originally published in Forbes on December 16, 2011. Imagine that you and two friends are in Atlanta this New Year’s Eve to cheer on your UVA Cavaliers in their college football Bowl Game against Auburn. Early that morning, you guarantee a victory and back it up by pledging a donation to charity. “I’m going to Snoball this,”.. read more →